You may have noticed that this website (and a few others owned by us) is built using WordPress. In the recent past we tried Joomla and HTML5 websites but found the underlying feature of having a ‘blog’ structure is what we intend to prefer for the “marketing” presence on the web.

There are a few advantages of using WordPress:
  1. the vast selection of design ideas
  2. plug-ins for coalescing HTML elements in easy to use forms for non-programmers
  3. plug-ins for basic maintenance tasks of a website – statistics, security, SEO
  4. the underlying blog structure where part of the website is updated frequently
WordPress plugins role

For useful tweaks of the website you have to go down in the structure of the WordPress and add plugins to fulfill other important functions:

  1. monitoring traffic using Google id and analyze it
  2. adding expiration periods for images and static elements (js/css/images files)
  3. using the plug-in mechanism to inject code in all pages/posts

Looking up for making a website there are alternatives for a small business:

  • using WIX, a drag&drop platform for website
  • if you need a e-commerce platform you might look at Shopify
  • or there is a myriad of sites selling WordPress templates ready to be customized by you

If you have a little bit of time you will understand how the WordPress platform is structured and many videos/tutorials will guide you in creating a simple website.

There is a compromise between a too detailed website and a simple one, but the goal is based on your business needs.

Goals for your website

As always, the most important step is to attract traffic to your site with content, blogs and user engagement. The content is important as well as being visible on social networks. For us, although riddled with many problems (especially for plug-in updates) WordPress is a quick solution for simple websites, considering the information found from many sources.

There are some wishes about posts when we want to push the same information on Facebook or Twitter or Instagram but for now we will do it manually.

For interactive websites (with databases and sources federated from different sources) we are employing Python with Flask or ASP.NET MVC but that will be the subject for another post.

Categories: entrepreneurSMB